Personal Portfolio of a Product and UX Designer

About Me

B2C Products:

Fintech: Paytm Money - Mutual Funds, Equity (Web & Mobile App) | Prudential Insurance Payment (Web & App)

E-Commerce: Prudential Insurance (Web & App) | Treebo Hotel Booking App, Bluestone.com Jewellery online shopping (Web & App) | MoveinSync Car Pooling App

Health & Wellness for Prudential: Mental Wellness App | Fitness App | Sleep Tracker App | Nutrition App

B2B Products:

SaaS Products: Prudential Sales Management (Dashboard Design) | Prudential & Standard Chattered Bank Insurance (Web) | WorkinSync Hybrid Workspace (Dashboard & App) | Treebo Super Hero Hotel Management (Dashboard Design) | MoveinSync Employee Transportation Service (Dashboard & App)

E-Commerce: Loylty Rewards Reedem Ponitns Web & App Designs for Banks | Commonfloor.com Society Group App Design | Bluestone.com Web Design for Jewellery |

Seasoned Product, UX & Service Designer with 13+ years of experience across e-commerce, healthcare, fintech, banking, and insurance. I specialize in transforming complex user needs into impactful, business-driven digital experiences.

As an offshore SME, I have led global client engagements, built and scaled UX teams, and driven end-to-end product and service design strategies—from research and ideation to design, testing, and implementation.

My expertise includes product thinking, stakeholder management, service design, and process-driven leadership, delivering solutions that improve user engagement, customer satisfaction, and business outcomes.

My Skills

UX Practice Development, Team Building & Mentorship, Stakeholder Management (Internal & External), Portfolio Management, Global UX Standards, Client Advisory, Business Problem Solving.

UX Strategy & Leadership:

UX Lifecycle Expertise:

UX/UI Design, User Research, Competitive Analysis, Usability Testing, Information Architecture, Wireframing, Prototyping, Interaction Design, Visual Design, Accessibility, Design Systems, Service Design.

Soft Skills:

Strategic Thinking, Problem-Solving, Cross-Functional Collaboration, Communication & Presentation, Process Optimisation, Agile Development.

Software Knowledge:

Figma, Sketch, Adobe XD, Adobe Creative Suite, Adobe Experience Manager, Zeplin, Miro, Jira, Confluence, After Effects, HTML, CSS, Javascript.

Artificial Intelligence:

Product Monkey AI, Idea Note IO, Hotjar, Dovetail, Uizard, UX Pressia, Survey Monkey, Qoqo.ai for Figma (UX Research), ChatGPT, Marketo and Adobe Firefly Generative AI.

My Design Philosophy

My design philosophy is centered around solving real user problems while delivering measurable business impact. I believe great design is not just about aesthetics, it’s about creating simple, intuitive, and meaningful experiences that help users achieve their goals efficiently.

I follow a problem-first, outcome-driven approach, where I deeply understand user needs, business goals, and system constraints before designing solutions. I focus on simplifying complex workflows, especially in enterprise and SaaS products, by using clear information architecture, progressive disclosure, and guided interactions.

I strongly believe in data-informed decision-making. I validate ideas through research, usability testing, and metrics, ensuring that design decisions lead to real improvements in engagement, conversion, and usability.

Ultimately, my goal is to create experiences that are useful, usable, and trustworthy, while driving long-term value for both users and the business.

My UX Strategy Approach

My UX strategy is a three-part plan that ensures UX efforts are intentional, prioritised, and aligned with both user needs and business goals.

Vision

I define a user-centred vision based on research, ensuring it aligns with business objectives. Example: Deliver a seamless and accessible digital financial platform.

Goals & Measures:

I set clear UX goals and KPIs to track impact. Example: Increase self-service transactions by 30%, reduce support tickets by 40%.

Plan & Execution:

I develop a structured UX roadmap, integrating DesignOps for scalable execution—optimising people, processes, and tools while collaborating with cross-functional teams.

Why hire me?

Problem Solving

I excel at solving complex problems with a strategic, user-focused approach, delivering effective and innovative solutions.

My Strength

Leadership

I have experience with effectively leading a group of designers towards a goal with tight deadlines.

Team Player

The best ideas come from collaboration, so I thrive on bouncing ideas between my teammates.

I do have a very particular set of skills—skills that make me a nightmare for your company's competitors.

Communication

Communication is my jam, and I have expertise with collaborating as well as presenting to audiences.

World Class Design

Design that is innovative, aesthetically appealing, and highly usable—is increasingly vital to success

Data Driven

Without data, there is no way to concretely validate your assumptions to ensure that you're creating designs that meet the needs of your users.

Qualification

Bachelor of Fine Arts (UX/UI, Graphic Design) Assam University

The course includes:Computer Graphics, UX Design (User Research , Visual Design & Illustration)

Postgraduate in Product Design & Management with Generative AI
Duke University

Product Design, Product Management, Product Strategy, Analytics & Growth, Product Tech, Research and Hypothesis Testing, Market Sizing, Data Science and Digital Transformation, Artificial Intelligence softwares & leadership.